Why Vogue will not use any photo shoots in January issue


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Vogue Italia will not feature any photo shoots in its January 2020 issue to make a statement about sustainability.

 

In a note published on Wednesday,Vogue Italia’s editor-in-chief Emanuele Farneti explained the fashion magazine’s reasoning, citing the numerous resources required to create the 2019 September issue, the biggest issue of the year.

 

“One hundred and fifty people involved. Twenty flights, ten trains. Forty machines available. Sixty international expeditions. At least 10 hours of light on continuously, partly powered by gasoline generators. Food waste from catering. Plastic to wrap clothes. Power to recharge phones, cameras…” Farneti wrote.

 

According to Farneti, the decision to omit photo shoots from the January issue was made on the basis of “intellectual honesty” – and the acknowledgement that “there is a significant environmental impact associated with publishing a fashion magazine”.

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